JF Financial is a small yet highly experienced team of qualified accountants operating near London (Bromley, South London / Kent) and serving clients across the UK.

The team consists of three full-time senior accountants, as well as external consultants for added expertise in specialist areas such as VAT.

We have no juniors, so your finances will only ever be handled by an experienced and qualified accountant. We get to you know you, and you get to know us.

Are we the right fit for you?

We pride ourselves on being a small, tech-savvy accounting practice with close client relationships and considerable experience in small business, freelancer and contractor accounting.

No expensive high-street offices, no support staff and no huge client lists – just personal, jargon-free support to help you keep your accounts and tax organised so you can focus on growing your business.

If you like the sound of that, then we could be the perfect fit for you.


Meet the team


John Falcon (ACMA) (Founder & Chief Accountant) [Bromley, South London / Kent]

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“Hi there. I’m John. I’m a Qualified Chartered Management Accountant (CIMA) and the chief accountant at JF Financial. I worked in business as an accountant for over 15 years, and held senior board level roles for companies in the media, technology and leisure industries. I also worked in companies ranging from start-ups to well-established £100m turnover businesses.

I became un-inspired with the corporate life and decided I wanted to be my own boss, which resulted in me starting my own accounting practice, JF Financial, with a focus on small businesses, freelancers and contractors.

My LinkedIn profile can be viewed here which will give you further information on my experience as well as testimonials from clients.

We run our business with low overheads and use cutting edge software to enable us to work efficiently. This means we are able to offer clients strong value for money and a top quality, personal service.

If you have any further queries, please do get in touch.”


Rob Murphy (FCA) (Senior Partner) [Beeston, Nottingham]

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“I’m Rob. I’ve worked in various sized accountancy practices for over 17 years – ranging from a top 5 company to a boutique firm focused on tax-planning for owner-managed businesses.

I bring to JF Financial a range of experience which includes tax compliance and strategies, along with friendly, jargon-free support regarding client tax affairs.

I’ve been qualified for over 12 years with the Institute of Chartered Accountants in England & Wales (ICAEW).“


Shelley Falcon (ACMA) (Management Accountant) [Bromley, South London / Kent]

FullSizeRender“I’m Shelley. Before joining JF Financial, I worked with Addison Lee for 4 years and then went on to spend 10 years as a management accountant in the insurance industry.

Here at JF Financial, I bring my accounting, bookkeeping and management reporting skills along with considerable VAT experience.

I’m also qualified with CIMA (Chartered Institute of Management Accounting) as a chartered management accountant.”


Any questions? Just get in touch with us here